DesignChill

If walls are transparent…? Glass? No I don’t want to compromise the strength. Many would have dreamt about this for some time. I’ve recently come across a product, which may not be close to what we expect, nevertheless a better product. This product might be of interest mostly to architects, but as designer, this might be of interest in making some lifestyle products.  Check LitraCon.

World is changing!! Present generation male are becoming more metro sexual. As designers, We need to keep track of the trends to provide good solution for our clients. We don’t find metro sexual around us. So why then we believe that present trend is of more metro sexual. What is the advantage, if a guy is a metro sexual? Why I’m more bothered?

We are into design and development of lifestyle products, which involve fragrance to cosmetics. Selling a lifestyle product to a male is not easy. If he is a metro sexual guy, then he can be easily convinced to buy an item. Unfortunately, very few of them are metro sexuals. Make up, Skin care etc… comes last for them. Few points which we need to keep in mind, while designing product and also for product’s positioning & promotion

1. Most of them don’t prefer to join metro sexual category.
2. Men admire toughness, authority, responsibility.
3. Men aspire to power, money and status.
4. Men are reluctant shoppers, remaining loyal to certain brands.
5. Men appreciate humor.

So, men need to be explained about product’s functionality and how it will solve his problem, authenticity, performance etc… Communicating right is the key!